AI Is Much More Than Just ChatGPT: Why You’re Missing 80% of the AI Market
Many people still assume that AI simply means ChatGPT. But ChatGPT represents only a small fraction of what AI can do today. In this blog, discover which AI models, tools and applications you're overlooking — and why that means missed opportunities for your organisation.
Reading time: 6 minutes
AI Is Much More Than Just ChatGPT
You probably recognise this: you’re having lunch at the office, or you’re at a birthday gathering where the cheese platter keeps making its rounds. Someone inevitably says:
“Yeah, I’m using AI now too. ChatGPT — crazy what AI can do.”
Everyone nods in agreement.
And then you feel that little voice in the back of your mind:
“But… this isn’t AI. This is one tool. A fraction. A tiny tip of the iceberg.”
Yet the conversation stays stuck in the same examples, the same tricks, the same ChatGPT prompts everyone has heard at least three times.
And that is exactly the problem.
We’ve collectively started treating ChatGPT as if it’s synonymous with AI. But AI is far bigger — and if we keep overlooking that, we’re missing massive opportunities.
Why Do People Think AI = ChatGPT?
It’s simple: November 2022.
When ChatGPT launched, AI suddenly became part of everyday life. For the first time, anyone could talk to AI as if it were a colleague.
The adoption was unprecedented: within two months, ChatGPT became the fastest-growing consumer product in history.
The result?
- AI became synonymous with ChatGPT
- ChatGPT became the brand representing the technology
- The world stayed stuck in that mental picture
Understandable — but completely outdated today.
Between 2023 and 2025, the AI market exploded. New models, new applications, new players. But many people are mentally still in 2022.
It’s like still thinking “the internet” equals MySpace, while the rest of the world has moved on to LinkedIn, YouTube, Instagram and countless others.
🔍 What Do We Miss When We Only Look at ChatGPT?
A lot. And that’s putting it mildly.
1. We Limit Our View — and Our Solutions
ChatGPT is a text model.
Not an image model. Not a video model. Not a data model. Not a web builder.
If ChatGPT is the only AI you know, you only see text generation as “AI”.
But today’s AI is multimodal and can be used for:
- image generation
- web development
- data analysis
- video creation
- workflow automation
- writing and debugging code
It’s like judging a Swiss Army knife solely by its nail file.
2. We Get a False Picture of What AI Can and Cannot Do
- “AI can’t create images.”
- “AI can’t build websites.”
- “AI isn’t good enough yet.”
All statements based purely on one model.
The consequence:
- overestimation of ChatGPT (“it can do everything”)
- underestimation of AI as a whole (“AI is still limited”)
Neither is true.
3. We Forget That AI Has No Monopoly
AI is not a one-company industry.
It’s a rapidly expanding, highly competitive market where new players challenge — and sometimes surpass — ChatGPT.
Some examples:
- Base44 → high-level web and app generation
- Nano Banana Pro → advanced, creative image generation
- Gemini (Google) → multimodal; builds websites, code and documents; tops many benchmark charts
- DeepSeek, Qwen, Claude → extremely strong reasoning models often matching or outperforming ChatGPT
In short: if you only look at ChatGPT, you miss around 80% of the AI market.
4. We Lose Sight of Transparency and Security
ChatGPT is closed-source.
You don’t know:
- how the model works internally
- which datasets it was trained on
- how decisions are made
This is not ideal if your organisation wants to use AI securely, responsibly and at scale.
Modern alternative models now offer:
- better data security
- full isolation
- more transparency
- stricter privacy controls
For businesses, this is essential.
Why We No Longer Recommend ChatGPT by Default
Let’s be clear:
ChatGPT is still one of the best language models in the world — but far from always the right choice.
When we advise organisations, we evaluate three core factors:
1. Data Security
Sensitive business information requires AI models that:
- do not use your data for training
- can run fully isolated
- are transparent about storage and processing
Models such as Claude and many open-source alternatives are stronger in this area.
2. Power & Performance
In many independent benchmarks, Gemini outperforms ChatGPT in reasoning, planning and multimodal tasks.
Want to check this live? 👉 View the benchmarks on LiveBench
3. Matching the Use Case
Sometimes you need a model that specialises in:
- images
- video
- data analysis
- code
- web development
- privacy-sensitive environments
ChatGPT is a broad generalist, but not always the best specialist.
Lunch, Birthday, Networking Event? Pay Attention…
So next time you hear someone at a party say:
“ChatGPT is getting really good lately!”
…you can smile, lift your drink slightly and think:
“Just wait — you haven’t seen anything yet.”
AI is not a gimmick. Not a hype. Not a chatbot.
It is a toolbox full of powerful capabilities — most of which people have never heard of.
🚀 Ready to Look Beyond ChatGPT?
At Lumans, we help organisations understand AI at their level — safely, strategically and accessibly.
Curious which AI models, tools or applications fit your organisation best?
👉 Get in touch here: contact 👉 Or explore our services
The future of AI is broader than ever. And you can start benefiting from it today.
❓ FAQ — Frequently Asked Questions About AI and ChatGPT
Is AI the same as ChatGPT?
No. ChatGPT is just one AI model. AI is a broad category consisting of hundreds of models for text, image, video, data processing and automation.
Which AI models are better than ChatGPT?
“Better” depends on the task. For specific use cases, models like Claude, Gemini, DeepSeek or certain open-source models often perform better.
Is ChatGPT safe for business use?
For general tasks: yes. For sensitive data: usually not, as many models use interaction data for training. Models with stronger data security are recommended in such environments.
Which AI tool should my organisation choose?
It depends entirely on your use case. Text, imagery, data, privacy — each requires a different model.